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  <url>
    <loc>https://www.40deucecreative.com/40deuce-creative</loc>
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    <priority>1.0</priority>
    <lastmod>2021-04-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d113f8ea6843d92645b5d/1596789079847/40deuce+Creative+-learn_more_about_sheldon_levine.jpg</image:loc>
      <image:title>40deuce Creative - Home - About me.</image:title>
      <image:caption>Hi, I’m Sheldon. I’m a creative that likes to help brands figure out their story and then tell it to their audience. Usually, this involves ideas &amp; words, but I’m not afraid to experiment, innovate, and play in other methods. This probably stems from my non-traditional background that brought me here. Intrigued?</image:caption>
    </image:image>
    <image:image>
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      <image:title>40deuce Creative - Home - Work samples.</image:title>
      <image:caption>Feel free to peruse through some previous creative projects I’m proud of.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/allow-me-to-reintroduce-myself</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d12316ba07c7942f8b809/1596789314815/40deuce+Creative+-Sheldon_Levine.jpg</image:loc>
      <image:title>Who is 40deuce? - Hi. I’m Sheldon, but you might know me from the internet as 40deuce.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d12735a26801a0e134534/1596789382066/40deuce+Creative+-40deuce_smoke_and_lights.jpg</image:loc>
      <image:title>Who is 40deuce?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d129aa832fa50cebd4e6b/1596789411471/40deuce+Creative+-40deuce_raised_by_the_6ix_easter_shoot.jpg</image:loc>
      <image:title>Who is 40deuce?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d125d8ea6843d92647142/1596789350549/40deuce+Creative+-sheldon_levine_moderates_intrapreneur_alliance_event.jpg</image:loc>
      <image:title>Who is 40deuce?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d12bd8ab67345bb99e678/1596789466708/40deuce+Creative+-deep_in_thought_about_your_problems.jpg</image:loc>
      <image:title>Who is 40deuce? - Some things I can help your brand with:</image:title>
      <image:caption>Creative thinking Surfacing brand and audience insights Brand development Creating brand/product messaging that resonates Content strategy Digital Strategy Storytelling Copywriting Content creation Brand &amp; product video concepting &amp; scripting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2d12e839da3b0f3b4762a0/1596789487526/40deuce+Creative+-custom_kicks_made_by_sheldon_levine.jpg</image:loc>
      <image:title>Who is 40deuce? - Other skills I can bring to the table:</image:title>
      <image:caption>Public speaking Community building Product &amp; lifestyle photography Project management Video direction Light graphic design work Light video editing work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/work-im-proud-of-and-think-youll-like</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618eea69861b605d00ae8d5c/1637019385119/airbnb+-+app+store+-+wide+look.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Creating a Better Place to Stay in the App Store.</image:title>
      <image:caption>People connect with stories, so why wouldn’t you be telling your brand’s story everywhere? Even in the App Store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f20298d101eb029700b2ca5/1596013095338/Symbility+Solutions+Landing+Page.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Completely Reshaping the Way a Company Thinks and Sells Itself.</image:title>
      <image:caption>We’re not selling individual products that work well together. We’re selling overall solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618ee8723fae357869ee65f8/1637019314367/Nissan+Canada+Rogue+Compare+Landing+Page+Headline.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Fuel Injecting Customer Insight With Repurposed Content for More SEO Horsepower.</image:title>
      <image:caption>Who says you can’t teach old content new tricks?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f2029c1b264e41084b0792d/1596013121521/intersect+service+pages+-+rapid+prototyping+header+section.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Creating Messaging that Stands Out in a Crowd and Resonates with Customers.</image:title>
      <image:caption>Everyone says they’re doing the same thing. Let’s show them that we don’t do the same as the others. We do it better, and we can prove it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f202b687e78c6548960b9cf/1596013154316/Specly+Launch+Strategy+-+meet+Specly.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Building a Solid F oundation for a Brand New Brand’s Brand Story.</image:title>
      <image:caption>Every brand has a story. Sometimes you just need help figuring out what it is.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f202b910231626d43b8e691/1596013191917/Intersect+Momentum+video+campain+-+get+to+market+tag+screen.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - A Brand Awareness Campaign with Scale: A Campaign That Can Go From Wide Consumption to Focused ABM (Account-Based Marketing).</image:title>
      <image:caption>We need messaging that speaks to everyone. But also, specifically those people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f202bb90dde762ed9afdeed/1596013215285/corelogic+symbility+-+twitter+ad+for+brand+awareness+at+insuretech+connect+conference.png</image:loc>
      <image:title>Branding, Strategy, Copywriting, &amp; More - Companies Coming Together Can Create a Better Offering. Their Messaging Should Match.</image:title>
      <image:caption>Acquisitions can create tremendous value. Especially if your audience understands and buys into it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/better-messaging-to-increase-eyeballs-and-deals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1e8231637dc12007398b10/1595834939742/Symbility+Solutions+Landing+Page.png</image:loc>
      <image:title>Changing Thinking By Changing Messaging - The ask:</image:title>
      <image:caption>Traditionally, Symbility sold to its customers on a product-by-product basis. However, when the products were combined, their customers could achieve better results in a quicker, more efficient, and often more cost-effective manner. How could they communicate the value of purchasing multiple products to customers in a convincing way without appearing like they were just trying to add on products for larger deal sizes?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1e826a67aaae35bbea2a40/1595834994474/Symbility%27s+New+Solutions+Messaging.png</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1e831cc77c4c27ac16ce94/1595835176188/Symbility+Solutions+for+Virtual+Adjusting.png</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
      <image:caption>To help articulate how the Symbility suite of products worked better together, we spoke to customers and internal customer-facing teams to understand what problems they were trying to solve using various products from the company’s suite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1e842e0e1af3503cd55210/1595835448660/Symbility+Solutions+Product+Wheel.png</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
      <image:caption>We then narrowed the list down to the six most common themes and put together a set of webpages to show customers how the Symbility suite of products could be used together to solve those problems. Since Symbility’s solutions usually require buy-in from several different business units across a company, we created messaging that could be understood by everyone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1e85a60f881948c7aa0684/1595883282657/Symbility%2BSolutions%2BAutomation%2BProof%2BPoints.jpg</image:loc>
      <image:title>Changing Thinking By Changing Messaging - Using this information and messaging, the company was able to completely shift the way they spoke to customers, from a product-based perspective to a solution-based one.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f400d72ebf6428d43d151/1595883588924/Symbility%2BSolution%2BPage%2B-%2BCustomer%2BExperience%2Bcopy.jpg</image:loc>
      <image:title>Changing Thinking By Changing Messaging - To aide in this new way of thinking and selling, web pages were created around each of the six main solution themes. These pages included easy to understand problem and solution statements that resonated with customers’ real business needs, real customer examples of how the solution was already implemented and supported with proof of success, and videos to help quickly articulate each solution.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f40e53c3c8072be2a89eb/1595883759156/Symbility+Solution+Page+-+Integration+Header.jpg</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f41b282697e13489e724b/1595883970033/Symbility+Solution+Page+-+Virtual+Adjusting+social+proof.jpg</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f427cfe586f52c552a1de/1595884167429/Symbility+Solution+Page+-+new+product+innovation.png</image:loc>
      <image:title>Changing Thinking By Changing Messaging</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/dont-be-affraid-to-be-different-with-your-messaging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f4f9cbc710302fc5d6881/1595887535846/intersect+service+pages+-+services+landing+page+section.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd - The ask:</image:title>
      <image:caption>Development shops build other peoples’ ideas. But Intersect isn’t a dev shop. They’re an innovation firm that partners with enterprise clients to help them solve real problems by creating remarkable digital products that result in great user experiences and actual business value at the same time. How could they help potential clients to understand that Intersect is not just another dev shop?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f4fd297bb38421797a19c/1595887594630/intersect+service+pages+-+strategy+header.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f52ec1e174c3f2b04d8ce/1595888373352/intersect%2Bservice%2Bpages%2B-%2Bservices%2Blanding%2Bpage%2Bmobile%2Bsection.jpg</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
      <image:caption>What we found was that each department thinks differently about designing and developing digital products, so why should all of the pages look and feel the same? Instead of trying to make important information about each of Intersect’s service offerings fit into a single template, what if the template fits around the information?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f522172ebf6428d47a66a/1595888170927/intersect%2Bservice%2Bpages%2B-%2Bdesign%2Bstand%2Bouts.jpg</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
      <image:caption>To make sure visitors to the Intersect website could understand what set their offerings apart from competitors, we needed to rebuild the “Services” section of the site from the ground up. After speaking with several Intersect employees from each department to understand what they thought was most important when it came to their team’s role in the overall process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f53174134534624a2ecdc/1595888419740/intersect+service+pages+-+rapid+prototyping+chart.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd - Using this thinking, we came up with design elements that would give all of the pages a connected feel, but allowed each page a unique layout that we could focus on highlighting the new messaging and copy in ways that made sense for the message, not the design.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f5476200ddf7b0a32e751/1595888767364/intersect+service+pages+-+engineering+header.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f545b5bd2ec680c9f0d7c/1595888742696/intersect+service+pages+-+responsive+web+header.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f54a30abfb859967a4b53/1595888811370/intersect+service+pages+-+design+callout+section.png</image:loc>
      <image:title>Show How You Stand Out In A Crowd To Stand Out In The Crowd</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/maybe-we-can-make-a-campaign-with-something-for-everyone</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f8dcd0d404b5c3a52094c/1595903444484/Intersect%2BMomentum%2Bvideo%2Bcampain%2B-%2Bstrategy%2Btag%2Bscreen.jpg</image:loc>
      <image:title>A Campaign Designed With Something For Everyone - The ask:</image:title>
      <image:caption>Due to the nature of their industry, Intersect was more focused on creating ongoing and long lasting brand awareness than trying to convert new customers quickly. How could we turn a new messaging theme into a new brand awareness campaign? And could we also use this campaign to help nudge some potential clients the company was in talks with closer towards their favour?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/without-brand-identity-there-is-no-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f73c94324245b2bd0ff34/1595896789081/Specly+Launch+Strategy+-+crafting+brand+voice+section+header.png</image:loc>
      <image:title>Designing A Brand From The Ground Up - The ask:</image:title>
      <image:caption>Specly was built as an internal tool at a technology company to help their app designers and developers fill a gap that every major market tool both used all seemed to miss. The internal users found the app so useful the company decided they would make it available to the public. They wanted the app to be a separate brand from the main company, and asked for help figuring out how to build the brand. They needed to figure out what the Specly brand is? What was the Specly story? And how could they use that story and content to support a successful launch of Specly into the world and acquire users?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f74cdd5f9b4137e991942/1595897083577/Specly%2BLaunch%2BStrategy%2B-%2Bbrand%2Bvoice%2Btraits%2Boverview.jpg</image:loc>
      <image:title>Designing A Brand From The Ground Up - The big idea:</image:title>
      <image:caption>Specly would be an incredibly useful addition to any app building team despite being a very niche use product that wasn’t easily explained to anyone unfamiliar with the problem it solves. However, a more natural sounding explanation of the problem and solution could mistakenly sound like the product was promising way more than the company knew it could deliver. To launch successfully, Specly needed a voice that could efficiently and accurately explain what the app would help their target users do and a story that would appeal to whole teams and companies of app developers, not just the primary target app users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f762d21477e4ab090ee75/1595897403590/Specly+Launch+Strategy+-+brand+trait+-+quirky.png</image:loc>
      <image:title>Designing A Brand From The Ground Up - The results:</image:title>
      <image:caption>This project concluded with a full brand and content strategy for Specly, which included : Overall brand messaging and taglines Specific value propositions messaged several ways for different use cases Brand voice development Brand personality development (overarching themes that serve as pillars for all content) A two-month roadmap covering all content spanning pre and post app launch, including specific guidance for every suggested piece of content across all suggested mediums.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/articulate-your-brands-offering-with-better-messaging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fd8dcd512832417bd277d/1595922674877/corelogic+symbility+-+you+deserve+better+ad.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging - The ask:</image:title>
      <image:caption>In December 2018, CoreLogic, a property information, analytics, and data enterprise, acquired Symbility Solutions. The acquisition would see Symbility roll up into CoreLogic’s more extensive Insurance and Spatial Solutions department. Being part of this new large company opens many new opportunities for Symbility’s offerings to improve and grow, as well as provide higher value to their customers. How could messaging, including a tagline, product information, and value propositions, be updated to better reflect the larger CoreLogic offering and its overall value to the industry?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fd959f3e6fe302e7369a0/1595922797723/corelogic+symbility+-+insurance+integrated.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fda8b99ca4256d4679641/1595923093518/corelogic+symbility+-+insurance+integrated+chart.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
      <image:caption>Speaking to multiple stakeholders, we determined five main themes that spoke to most of our core audience in a general way, but one that could be interpreted to feel personal to each individual’s most pressing problem. From there, we were able to dive deeper into different areas of a customers’ business and unique roll challenges while using the main five themes to underline all messaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fd9d7d211d27f0f5b107b/1595943865133/corelogic+symbility+-+twitter+ad+for+brand+awareness+at+insuretech+connect+conference.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
      <image:caption>Selling into many departments of a business means that each person needs to understand the benefit to them and their job first and foremost, but also how it connects to helping the rest of their company. We needed to come up with messaging that would speak specifically to people’s most pressing issues, while also being broad enough to be understood as where that connects to the more extensive solution and how it can help others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f20263cc34ad914b15e1560/1595942487796/corelogic+symbility+-+future+proof+your+business.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fe0abf3e6fe302e73f49c/1595924659535/this+is+insurance+integrated.png</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1fdfb6c9451a09a45fee73/1595924637798/corelogic+symbility+-linkedin+ad.jpeg</image:loc>
      <image:title>Create a Better Offering with Better Messaging</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/now-im-just-showing-off</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f210e4961812c2ddc92442d/1596001927464/40deuce+woodworking.jpg</image:loc>
      <image:title>Other Creative Endeavours</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/notarealpage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f1f5a81303273210301fecc/1562667325845/</image:loc>
      <image:title>NOT Home - “I’m now debt-free and saving for a home because of your help. Thank you, Degraw!”</image:title>
      <image:caption>– Clare A.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/call-me-maybe-but-definitely</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/website-copywriting-sample-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f655186ea19332049b89a64/1600475532312/CoreLogic+Symbility+-+Customer+Experience+Solution+Page.png</image:loc>
      <image:title>Webpage copy - CoreLogic Symbility Customer Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/webpage-copy-corelogic-symbility-claims-connect</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f694aacc1f59b06bbb022e0/1600735943162/CoreLogic+Symbility+-+Claims+Connect+Product+Page+-+full.png</image:loc>
      <image:title>Webpage copy - CoreLogic Symbility Claims Connect</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/webpage-copy-</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f6970f31c6fa65cc58d17cc/1600745743558/Intersect+-+How+We+Work+%28services%29+Page+-+full.png</image:loc>
      <image:title>Webpage copy - Intersect - How We Work (services) Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f6971e0a444b2584a179812/1600746011447/Intersect+-+Careers+Page+-+full.png</image:loc>
      <image:title>Webpage copy - Intersect - Careers Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/video-samples</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/blog-posts-articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/corelogic-symbility-property-blog-the-future-of-insurance-writing-sample</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f6bc2945ca04e09257d4bc3/1600897719916/CoreLogic+Symbility+Property+Blog+-+The+Future+of+Insurance+%28writing+sample%29.png</image:loc>
      <image:title>CoreLogic Symbility Property Blog - The Future of Insurance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f6bc4eb280df45d9fcc2425/1600898448874/The+Intrapreneur+Alliance+-+The+True+Kings+of+Innovation+Pizza+Makers+%28writing+sample%29.png</image:loc>
      <image:title>New PageThe Intrapreneur Alliance - The True Kings of Innovation Pizza Makers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/claimsjournal-augmented-reality-revolutionizing-the-claims-cycle-writing-sample</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/5f6bca62dcae3e46d7f34a1f/1600899763461/ClaimsJournal+-+Augmented+Reality+Revolutionizing+the+Claims+Cycle+%28writing+sample%29.png</image:loc>
      <image:title>ClaimsJournal - Augmented Reality Revolutionizing the Claims Cycle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-26</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/nissan-canada/a-clever-use-of-repourposed-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f583a76c177f33d7bc7f38/1626702815936/Nissan+Canada+Rogue+Compare+Landing+Page+Competititors+Section.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways - The ask:</image:title>
      <image:caption>When shopping for a new vehicle, buyers rarely look at just one option. And thanks to the vast array of car content available on the internet, a quick Google search makes it easier than ever to compare vehicles side-by-side. Nissan Canada understands that this is now a core component of the modern car buying process and wanted to capture search traffic for vehicle comparisons to highlight how they outshine their competition. Working with a team from Critical Mass, Nissan Canada asked us to develop a strategy for how brand-owned comparison pages could work, focusing on their SEO optimization, and then building out a functional test using the 2021 Nissan Rogue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f5c1dd73159a2d28fa9299/1626718707425/Nissan+Canada+Rogue+Compare+-+Tucson+-+A+Better+View.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways - If you were to look at the webpage for almost all cars sold in North America, you would find that car features are all grouped in similar categories with slightly different titles. If we can only use pre-approved language for car features that appear on other pages, let's put those features together in unusual groupings and create more editorial-style copy around the pre-approved, pre-existing feature copy.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f5bdf96178af07743edc9d/1626717853787/Nissan+Canada+Rogue+Compare+-+Tucson+-+Wireless+Apple+Carplay.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways - The solution:</image:title>
      <image:caption>The project kicked off with a deep dive into the Rogue's feature set and comparing them to discover where the vehicle outshines each of its competitors to focus our comparisons on those areas. At the same time, high-ranking car comparison keywords were being researched for inclusion in the pages' copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f5befd0867eb4cba2c5c17/1626717979421/Nissan+Canada+Rogue+Compare+-+Escape+-+See+More.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618e35c7f2ec430171b5af8e/1636755001505/Nissan+Canada+Rogue+Compare+-+CRV+-+Headline.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618e35fcad85ee75ac4ba99a/1636755029751/Nissan+Canada+Rogue+Compare+-+CRV+-+Headline+Jab.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f5c2aac9c6874329bdba87/1626718979939/Nissan+Canada+Rogue+Compare+Landing+Page+Headline.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways</image:title>
      <image:caption>In addition to greenlighting the five compare pages we produced for the 2021 Rogue, Nissan asked Critical Mass to create similar pages for at least four more cars in their fleet. Each of the subsequent vehicle comparison pages was to use this initial project as a framework for both their style and substance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/60f5c1184235824183babf0b/1626718638494/Nissan+Canada+Rogue+Compare+-+RAV4+-+Sound+Section.png</image:loc>
      <image:title>Reusing Content in Innovative and Insightful Ways</image:title>
      <image:caption>While these new Rogue compare pages were unlike anything Nissan, or the rest of the automotive industry, had produced previously, the client absolutely loved the fresh approach and requested that the pages be made live on their site as soon as possible.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/airbnb/extreme-makeover-app-store-edition</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618edad229740977c3a2a66d/1636752099063/airbnb+-+app+store+-+wide+look.png</image:loc>
      <image:title>Tell Your Brand Narrative Through Everything You Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618edbd7a56b2e0bd4d82362/1637085862178/Airbnb+-+app+listing+iPhone+image5.jpg</image:loc>
      <image:title>Tell Your Brand Narrative Through Everything You Do - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618edf637a9c4f21f3b8e6d7/1636753525708/Airbnb+-+app+store+listing+scroll.gif</image:loc>
      <image:title>Tell Your Brand Narrative Through Everything You Do - Our completely new and updated listing for the Airbnb app went live in February 2021 in the Apple App Store and Google Play Store. The go-live launch coincided with the brand’s “Made Possible by Hosts.” campaign, which launched with a set of commercials during Super Bowl LV.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/618edfad133a5f2cf0e9e7b1/1636753741548/airbnb+-+app+listing+-+copy+only.png</image:loc>
      <image:title>Tell Your Brand Narrative Through Everything You Do - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/corelogic_symbility_analytics_services_best_practices_whitepaper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/61a13175dd99c6382705b998/1637954471692/CoreLogic_Symbility_Analytics_Services_Best_Practices_Whitepaper.png</image:loc>
      <image:title>CoreLogic_Symbility_Analytics_Services_Best_Practices_Whitepaper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/social-</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-02</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/social-/project-three-gexb9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/social-/project-two-yc5aj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/social-/project-one-28r7s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
  </url>
  <url>
    <loc>https://www.40deucecreative.com/social-/project-four-8zh4w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/61a9255d27233341ab808175/1598554173482/</image:loc>
      <image:title>Performance &amp; Social Ads - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/61a9255d27233341ab808178/1598554178934/</image:loc>
      <image:title>Performance &amp; Social Ads - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f07e8fc91d0562ce28d09ba/t/61a9255d27233341ab80817b/1598554183544/</image:loc>
      <image:title>Performance &amp; Social Ads - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

